hiddenvalley.com — Connecting a community of ranch lovers through craveable digital experiences.
DIGITAL STRATEGY
VISUAL LANGUAGE
CONTENT DIRECTION
WEBSITE DESIGN
INTERACTIVE STYLE GUIDE
As the producer of the original ranch dressing, Hidden Valley® is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community – starting with their website.
We dug deeper into Hidden Valley’s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The “ranch fandom” is exactly what you would picture. They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.
